The Problem
The International Water Resources Association (IWRA), in collaboration with the Water Resources Authority (WRA), required a website to support the Islands Water Congress and communicate a large volume of information to a global audience. While the existing website contained all necessary content, there was an opportunity to improve how that information was structured and presented to better support users navigating the site.
Text-heavy pages with limited visual hierarchy, making content harder to scan and digest
Navigation that could be further refined to better reflect how users explore key sections (e.g. programme, registration, submissions)
Opportunity to elevate the overall design to feel more polished and cohesive, while maintaining familiarity
Content presentation that did not always guide users clearly toward important actions
Our Approach
We redesigned the site with a strong focus on user journeys, prioritising key actions such as registration, programme exploration, and abstract submission. Using WordPress and Elementor, we built a flexible and scalable CMS that allows the client to easily manage content. We implemented a clear information architecture, optimised navigation, and ensured full responsiveness across devices. We also integrated third-party systems for submissions and registration to create a seamless user experience.
View Our Figma Process
Structured Thinking
Design Direction
Presented multiple design directions to align on a visual language — one that felt authoritative yet approachable for a global audience.
Stakeholder Alignment
Conducted stakeholder meetings with IWRA and WRA to understand goals, user expectations, and content priorities.
Navigation Refinement
Refined navigation and improved content flow across pages, reducing friction between key entry points and conversion actions.
Familiar Yet Elevated
Maintained familiarity for returning visitors while elevating design quality to match the global profile of the congress.
The Solution
We delivered a refined, user-focused website that improves clarity, navigation, and overall usability while maintaining a familiar look and feel. The solution balances structured content presentation with a flexible system that allows the IWRA and WRA teams to manage and update the site efficiently.
Key Features
Reorganised page layouts to present content in a more structured and digestible format
Clear and consistent navigation system aligned with key user journeys
Strategic use of headings, sections, and spacing to improve readability of content-heavy pages
Modular design components enabling easy updates and scalability
Strong visual hierarchy to highlight important information and calls-to-action
Fully responsive design for seamless experience across desktop and mobile
Technical Delivery
Built using WordPress and Elementor to provide a flexible and user-friendly CMS
Implemented reusable templates for consistency across pages
Integrated external platforms for registration and abstract submission workflows
Optimised performance and structure to support SEO and accessibility best practices
Visit the Live Project
